The Attico, TMA Pop Up

The Attico, The Morning After Activations, Pop Up at Eraldo Store

Created in the most captivating settings around the world, The Attico is launching a series of exclusive pop-ups to showcase its new collection. These site-specific experiences blend with the brand's guiding principles. Each temporary pop-up has been uniquely designed by WANT, applying to the spaces the concept that underlies the new The Morning After collection.

At Eraldo, the pulsating light is a key element of the project, as a triangular lamp dynamically illuminates the reflective surface of the pop-up, evoking the feeling of morning dawn.

Melania Dalle Grave at DSL Studio © 2023