N°21 Store, Seoul

TEHERAN-RO STORE OPENING 2024

The first official N21 store in Korea is located on the 3rd floor of the Hyundai Department Store Trade Center branch.

The store project, designed by Milan-based WANT Studio, unfolds as a voyage from the materiality of lava stone to the ephemeral transparency of translucent materials, passing through a range of nude tones that envelop the environment.

The theme of fluidity emphasizes aspects of sensuality and strength, in line withAlessandro Dell'Acqua's vision.

The architecture narrates the transformation from a strong woman to a fragile one, from masculine to feminine, with materials that evoke skin and intimacy, revealing layers of meaning.

Nude tones diffuse a soft light, accentuating curves and contours. This space thus becomes a three-dimensional narrative by N21, an invitation to explore a world where fashion expresses itself through the language of design, architecture, and emotions.

"I’m very happy about this important step N21 has taken in Asia,” says Alessandro Dell’Acqua, N21 Founder and Creative Director. “Seoul is a dynamic city, full of contrasts and creative influences, ideal or my brand."

Spatial Design Values by WANT

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running from august 2024