Works    Info

Production agency UNAA
Executive project wantstudio

Fashion show

#MFW: John Richmond Spring Summer 2020 Collection.

"Boys will be girls, and girls will be boys," said a buzzy John Richmond backstage before his Eighties-inspired coed show.

Wantstudio supported UNAA production for the creative project of the John Richmond fashion show SS20.

John Richmond SS20 – A touch of skinheads, ravers, clubbers, rockers, punks and Englishness. John Richmond presented Spring Summer 2020 Collection, that features eighties inspired looks with a modern twist for new generations, on Sunday June 16th, during the Milan Fashion Week.

A repeating theme of exaggerated sleeves, shorts and deep v-necklines. Long and sensual silhouettes and the double breasted jackets become the new basic. Looking back but always moving forward. The John Richmond DNA is always strong: leathers, tattoos, studs and biker jackets. Snakes are the repeating point of reference in the collection presented through prints, textures, jacquards and beadings. The ‘Garage Flowers’, the ‘American Eagles’ are organised into repetitive patterns. A narrow palette consisting of blacks, stones, whites, fuchsias and acid greens.



Art Direction
Creative Management
3D Simulations
Interior design
Props making
Product placement
Set design
Shooting production
Props making
Augmented reality
Window display

via Savona, 108
20144 Milan

PH. +39 393 9521951

P.IVA 08233390965