READY TO BEAR
Executive project Michela Alquati per UNAA
press day and party
Moschino eyewear. Ready to Bear launch event.
This is not a Moschino Toy “. A giant version of Moschino Teddy Bear opened the exhibition path, inviting guests to explore the brand's unmistakable aesthetic codes, with the line inspired by the most loved bear ever; metal chains and performers have enhanced the Bijou Chain line, transforming the glasses into jewels, precious and feminine;An optical game of black and white has distinguished the models dedicated to the Moschino logo, an iconic and recognizable sign applied on timeless shapes.
Finally, a wall in leather and studs revealed the most provocative and rock soul of Moschino Eyewear, enhancing the Metal Studs line, made of micro-studs applied by hand on bold frames with a strong identity.The event continued with an explosive party with DJ sets by Sita Abellan and Boston Bun. The well-known model, DJ and influencer animated the evening with her unmistakable glamor-rock style.