Works    Info


Executive project Michela Alquati per UNAA

Agency Attila&Co

launch event
press day and party

Moschino eyewear. Ready to Bear launch event.

This is not a Moschino Toy “. A giant version of Moschino Teddy Bear opened the exhibition path, inviting guests to explore the brand's unmistakable aesthetic codes, with the line inspired by the most loved bear ever; metal chains and performers have enhanced the Bijou Chain line, transforming the glasses into jewels, precious and feminine;An optical game of black and white has distinguished the models dedicated to the Moschino logo, an iconic and recognizable sign applied on timeless shapes.
Finally, a wall in leather and studs revealed the most provocative and rock soul of Moschino Eyewear, enhancing the Metal Studs line, made of micro-studs applied by hand on bold frames with a strong identity.The event continued with an explosive party with DJ sets by Sita Abellan and Boston Bun. The well-known model, DJ and influencer animated the evening with her unmistakable glamor-rock style.


Art Direction
Creative Management
3D Simulations
Interior design
Props making
Product placement
Set design
Shooting production
Props making
Augmented reality
Window display

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