WORKS        INFO

         
Set design/ Michela Alquati, Nadia Pirovano@greymatters
Agency / Aadv Entertainment
Lighting design / Giovanni Pinna
Presenting sponsor / Enel
Location /  BAM, Milano
with Natale degli alberi, BWS

Brand / Enel


ILLUMINA.
Lights and natural stories.




An environmental-themed urban installation. The set design transformed this corner of an extraordinary location as Porta Nuova into a space for rediscovering nature through cutting-edge design. From arctic landscapes to the most iconic green area of Milan: a magical and surreal construction tells the arctic and subarctic settings with the interpretative language of urban light art. A visual and sound work made without waste, with materials destined for recycling and reuse: imposing polygonal structures will emerge from the green areas, the surrounding space is mirrored on the sculptural and reflective surfaces of large polar bears, games and light effects will create suggestive atmospheres and in the background the sounds of nature from the coldest regions of the globe. To welcome visitors at the entrance to this setting, the Tree of Ice, a multifaceted structure with luminous profiles inspired by the woods of the deep North, part of the project - the Christmas of the Trees - promoted by the Municipality of Milan with the artistic direction of Marco Balich. Art and poetry coexist in the scenographic lighting developed by the lighting designer Giovanni Pinna who, with the exclusive use of high energy efficiency LEDs, has conceived a lighting project to convey emotions.


Type: Urban installation
Client: Milan
Date: 2020
Location: Gae Aulenti @BAM
Dimensions: 900 m2
Supplier: Inn-Scena
Security: Safe Event Solution













behind the scenes










CONTACT:

Meeting room
via Solferino 11
20121 Milan
Office
via Savona 108
20144 Milan


PH. +39 393 9521951 hello@wantstudio.com

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P.IVA 08233390965









BRANDS:

Acqua di Parma
Carpet Edition
Dodo
Furla
Gucci
Icon Design
L’Officiel
Lampoon
Limonta
National Geograph ic
Poltrona Frau
Richmond
Sky
Valextra
Vogue

Wood-skin
SERVICES:

Art Direction
Creative Management
Editorials
3D Simulations
Interior design
Props making
Product placement
Retail
Set design
Shooting production
Styling
Props making
Window display

CONTACT:

Office
via Solferino 11
20121 Milan

PH. +39 393 9521951
hello@wantstudio.com

︎

P.IVA 08233390965